Disney’s “Radio Rebel” Scores 4.3 Million Viewers

Radio Rebel

via Disney Channel press release:

Quick Take for Friday, February 17, 2012 Final National Ratings Highlights

 Disney Channel Original Movie “Radio Rebel” Rocks
With 4.3 Million Total Viewers

~Friday’s #1 TV Telecast in Kids 2-11, Kids 6-11 and Tweens 9-14,
and Cable TV’s #1 Scripted Telecast in Total Viewers

~Out-Delivers Time Period Runner Up Cartoon Network/Adult Swim by
Triple-Digit Percentages in Kids 2-11, Kids 6-11 and Tweens 9-14

“Radio Rebel” (8:00 – 9:40 p.m.)

The Disney Channel Original Movie “Radio Rebel, starring Debby Ryan (“Jessie”) as Tara Adams, Sarena Parmar (“How to be Indie,” “Degrassi”) as Audrey, Adam DiMarco (“The Haunting Hour”) as Gavin, Merritt Patterson (“Kyle XY”) as Stacy and Atticus Mitchell (“My Babysitter’s a Vampire”) as Gabe, hit all the right notes, ranking as Friday’s #1 TV telecast among Kids 2-11 (2.4 million/5.8 rating), Kids 6-11 (2.0 million/8.0 rating) and Tweens 9-14 (1.8 million/7.4 rating), and cable’s #1 scripted telecast in its time period in Total Viewers (4.3 million).

With “Radio Rebel” and replays of original series sensations “Austin & Ally,” “So Random!,” Good Luck Charlie”  and “A.N.T. Farm,” Disney Channel owned Friday’s Top 6 TV telecasts in Kids 2-11, the Top 10 TV telecasts in Kids 6-11 and the Top 8 TV telecasts in Tweens 9-14.

  • “Radio Rebel” delivered a dominant win its time period, out-performing runner-up Cartoon Network/Adult Swim by 205% in Kids 2-11 (2.4 million vs. 786,000), by 253% in Kids 6-11 (2.0 million vs. 566,000) and by 371% in Tweens 9-14 (1.8 million vs. 382,000), and the No. 2 cable network, Discovery, by 39% in Total Viewers (4.3 million vs. 3.1 million).
  • Posting significant double-digit percent gains start to finish, “Radio Rebel” grew by 26% in Total Viewers (3.8 million to 4.8 million), by 29% in Kids 6-11 (1.7 million to 2.2 million) and by 33% in Tweens 9-14 (1.5 million to 2.0 million).

Disney Channel Original Movies dominate basic cable TV’s ratings, delivering the #1 movie in Total Viewers for five consecutive years and the #1 movie telecast among Tweens for 10 consecutive years. They are “Cadet Kelly,” “The Cheetah Girls,” “Halloweentown High,” “Twitches,” “The Cheetah Girls 2,” “High School Musical 2,” “Camp Rock,” “Wizards of Waverly Place The Movie,” “Camp Rock 2: The Final Jam” and “Phineas and Ferb: Across the 2nd Dimension,” respectively. The latter is also cable television’s #1 animated telecast of all time among Kids 2-11.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world,
Disney Channel is part of the Disney/ABC Television Group.

(Source: NTI, Final National Ratings, Live + Same Day, 2/17/12; Year Ago: 2/18/11). Time period numbers for the competition is based on 8:00 – 9:30 p.m.)