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via press release:

Powered by the Channel’s 79th Original Movie “Den Brother,” Disney Channel is TV’s No. 1 Network in Total Day and Prime in Kids 6-11 and Tweens 9-14

Fronted by “Den Brother,” Disney Channel Delivers 9 of Friday’s

Top 10 TV Telecasts in Kids 6-11, and 8 of the Top 10 in Tweens 9-14

Home to the No. 1 Cable Telecast in Total Viewers with “Den Brother,”

Disney Channel Ranks as Friday’s Most-Watched Cable Network in Prime,

Surpassing Runner-Up USA by a Solid 46%

Peaking with More Than 4 Million Total Viewers in its Final Quarter-Hour,
“Den Brother” Grows its Audience by Impressive Double Digits Start to Finish

Friday, August 13, 2010

Powered by the premiere of the channel’s 79th original movie “Den Brother,” Disney Channel stood as Friday’s No. 1 TV  network for the entire day in Kids 6-11 (922,000/3.8 rating) and Tweens 9-14 (775,000/3.2 rating).

• Led by “Den Brother,” Disney Channel delivered 9 of Friday’s Top 10 TV telecasts for the entire day in Kids 6-11, and 8 of the Top 10 in Tweens 9-14.

• In Prime, Disney Channel easily ranked as the No. 1 TV network in Kids 6-11 (1.28 million/5.2 rating) and Tweens 9-14 (1.15 million/4.7 rating). In Total Viewers, Disney Channel was Friday’s No. 1 cable network (3.16 million), overshadowing runner-up USA (2.16 million) by a considerable 46%.

“Den Brother” (8:00-9:40 p.m.)

In its debut, “Den Brother,” starring Hutch Dano (Disney XD’s “Zeke and Luther”) and G. Hannelius (Disney Channel’s “Sonny With A Chance”), dominated TV’s landscape on Friday, standing as TV’s No. 1 telecast on Friday in Kids 6-11 (1.52 million/6.2 rating) and Tweens 9-14 (1.45 million/5.9 rating), and cable’s most-watched telecast in Total Viewers (3.75 million).

In Total Viewers, “Den Brother,” the No. 1 cable telecast of the day, placed an impressive No. 6 among all of Friday’s TV programs.

• Peaking in its final quarter-hour across its core audience, “Den Brother” grew its audience start to finish by double-digit percentages in Total Viewers (40%; 3.08 million to 4.30 million), Kids 6-11 (61%, 1.18 million to 1.90 million) and Tweens 9-14 (55%, 1.10 to 1.70 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/13/10). Ranks based on 000s, then rating, unless otherwise noted.