Nickandmore!

Cartoon Network

Cartoon Network Ratings Highlights for July 12 – 18, 2010: Adventure Time, Scooby-Doo, Looney Tunes & More

Author: Nickandmore!

via Turner press notes:

Cartoon Network
Across the 3rd week of July 2010, Cartoon Network’s prime time and total day ratings and delivery performance advanced by powerful double-digit increases across ALL key kids demos, compared to the same time period last year.  In prime time, kids 6-11 delivery (498,000) improved by 48% and ratings (2.0) by 43%, kids 2-11 delivery (756,000) improved by 66% and ratings (1.8) by 64%, and kids 9-14 delivery (380,000) improved by 44% and ratings (1.6) by 45%.  In total day, kids 6-11 delivery (447,000) grew by 28% and ratings (1.8) by 29%, kids 2-11 delivery (698,000) grew by 47% and ratings (1.7) by 42%, and kids 9-14 delivery (323,000) grew by 25% and ratings (1.3) by 18%.

Monday night animated comedies (7-10 p.m.) led the week with superior overall delivery gains among targeted kids and boys demos.  Compared to last year, kids 6-11 delivery (749,000) increased by 89% and ratings (3.1) by 94%, kids 2-11 delivery (1,153,000) increased by 123% and ratings (2.8) by 115%, and kids 9-14 delivery (619,000) grew by 116% and ratings (2.5) by 108%.  Boys demos 6-11, 2-11 and 9-14 also earned significant delivery growth vs. the 2009 time period, with gains ranging between 78% and 107%.

Anchoring the Monday night line-up is the bonafide animated hit ADVENTURE TIME (8 p.m.), which scored massive triple-digit delivery and ratings gains across all kids, boys and girls demos.  Kids 6-11 delivery (930,000) and ratings (3.8) both jumped by 124%, kids 2-11 delivery (1,405,000) jumped by 164% and ratings (3.4) by 162%, and kids 9-14 delivery (791,000) jumped by 178% and ratings (3.2) by 167%.  Boys delivery scored even stronger gains, with boys 6-11 delivery (655,000) growing by 133%, boys 2-11 delivery (917,000) growing by 156%, and boys 9-14 delivery (518,000) growing by 145%.

The Monday night series premiere of the new animated SCOOBY-DOO: MYSTERY INCORPORATED (7 p.m.) ranked #1 in its time period among all cable networks among boys 6-11 and boys 2-11, posting triple-digit gains vs. the prior year among all kids, boys and girls demos.  Among the highlights, kids 6-11 delivery (929,000) grew by 229%, kids 2-11 delivery (1,413,000) grew by 260%, and kids 9-14 delivery (641,000) grew by 256%.  Boys 6-11 delivery (588,000) grew by 146%, boys 2-11 delivery (860,000) grew by 171%, and boys 9-14 delivery (351,000) grew by 149%.

A new episode of the animated reality series TOTAL DRAMA WORLD TOUR (9 p.m.) also charted remarkable audience growth Monday night, earning solid double-digit gains across all kids demos: kids 6-11 delivery (731,000) increased by 55%, kids 2-11 delivery (1,117,000) increased by 88% and kids 9-14 delivery (673,000) increased by 84%.

Cartoon Network’s Friday night line-up (7-10 p.m.) of action-adventure programming—including BATMAN: THE BRAVE AND THE BOLD (7:30 p.m.), BEN 10: ULTIMATE ALIEN (8 p.m.), GENERATOR REX (8:30 p.m.) and STAR WARS: THE CLONE WARS (9 and 9:30 p.m.)—also posted considerable triple-digit delivery and ratings improvement among kids and boys demos.  Compared to the same block time period in 2009, kids 6-11 delivery (368,000) grew by 110%, kids 2-11 delivery (556,000) grew by 137%, and kids 9-14 delivery (260,000) grew by 77%.  Boys 6-11 delivery (310,000) grew by 138%, boys 2-11 delivery (455,000) grew by 176%, and boys 9-14 delivery (211,000) grew by 90%.

A Cartoon Network premiere of the Warner Bros. feature film LOONEY TUNES: BACK IN ACTION (Saturday, 8-10 p.m.), ranked #1 in rating and delivery in its time period Saturday night on all television—broadcast and cable—among boys 6-11 and boys 2-11.  Compared to last year’s time period, every kids, boys and girls demo measurement grew by huge triple-digit gains.  Kids 6-11 delivery (709,000) advanced by 403%, kids 2-11 delivery (1,074,000) advanced by 487% and kids 9-14 delivery (605,000) advanced by 365%.

Finally, the Saturday morning action-adventure Crushzone (6:30 – 11:30 a.m.) posted mostly double-digit gains among key kids and boys demos: kids 6-11 delivery (292,000) grew by 6%, kids 2-11 delivery (421,000) grew by 14%, and kids 9-14 delivery (230,000) grew by 10%.  Boys 6-11 delivery (252,000) grew by 29%, boys 2-11 delivery (344,000) grew by 40%, and boys 9-14 delivery (201,000) grew by 20%.