Cartoon Network has launched a new logo both on-air and online this morning. The new logo launches as part of the network’s Memorial Day Weekend programming, which includes sneak peeks of the new series Unnatural History (premiering Sunday, June 13 at 8 p.m. ET/PT).
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Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.
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Cartoon Network will leverage its influence among kids this fall with a brand new campaign aimed at educating and empowering bystanders to take action to reduce/prevent bullying. The on-air and online initiative will launch in October 2010 to coordinate with the fifth annual National Bullying Prevention Awareness Week (Oct. 4 -10), sponsored by the National Center for Bullying Prevention. Cartoon Network will create a new series of PSAs that will premiere on Friday, Oct. 1, at 9 a.m. directing viewers to key online resources at CartoonNetwork.com developed in coordination with its recently established Bullying Prevention Advisory Board. CNN, sister station to Cartoon Network within Turner Broadcasting System, Inc., also will present a series of editorial features on bullying to provide better understanding and response options for victims, bystanders and adults.
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MTV takes you behind the scenes of Nickelodeon’s Big Time Rush’s new music video for “Any Kind of Guy.”
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Boasting the week’s Top 2 telecasts in Tweens 9-14 with “Good Luck Charlie” and “Sonny With a Chance,” Disney Channel was TV’s No. 1 network in Total Day for the 4th consecutive week in the key demo (472,000/1.9 rating – tie).
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Nickelodeon notched another weekly ratings win as basic cable’s top total day network, driven by the True Jackson, VP TV movie, “Trapped in Paris” (Saturday, 8 -9 p.m.), which secured basic cable’s top spot in its time period, averaging 3.4 million total viewers. The hour-long movie also was the number-one telecast on all TV in its time period with kids 2-11(5.2/1.9 million, +41%), kids 6-11 (6.8/1.5 million, +62%) and tweens 9-14 (6.1/1.3 million, +85%).
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Friday night’s repeat of Big Time Rush on Nickelodeon (8pm) out delivered new episodes of Ben 10 and Generator Rex on Cartoon Network (8-9pm) in households, total viewers, kids 2-11 and teens 12-17. All three did tie in adults 18-49, but that’s not the demo of these shows.
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The drama started at Camp Wawanakwa with Total Drama Island, went Hollywood for Total Drama Action, and now travels the globe with the all-new Total Drama World Tour, premiering Monday, June 21 at 9 p.m. (ET, PT) on Cartoon Network. Seventeen contestants—including some favorites from the past and some new faces—will duke it out on an international playing field for a grand prize of $1 million dollars. Host Chris McLean and his cohort Chef are back with Total Drama’s signature painful and embarrassing challenges, this time taking advantage of the world’s most famous landmarks and natural wonders.
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