Top 25 cable shows for the week ending March 14, 2010:
Rank Shows NET DAY( Time Viewers Live+SD (000)
1 HANNAH MONTANA DSNY Sun 07:30P-08:00P 6,920
2 SONNY WITH A CHANCE DSNY Sun 08:00P-08:30P 5,920
3 PAWN STARS HIST Mon 10:00P-10:30P 5,821
4 PAWN STARS HIST Mon 10:30P-11:00P 5,413
5 WWE ENTERTAINMENT USA Mon 10:00P-11:06P 5,362
6 SPONGEBOB NICK Sat 09:30A-10:00A 4,918
7 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 4,819
8 AMERICAN PICKERS HIST Mon 09:00P-10:00P 4,553
9 HANNAH MONTANA DSNY Sun 07:00P-07:30P 4,539
10 SPONGEBOB NICK Sat 11:30A-12:00P 4,532
11 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 4,287
12 SPONGEBOB NICK Sat 11:00A-11:30A 4,284
13 NCIS USA Mon 08:00P-09:00P 4,271
14 SPONGEBOB NICK Sat 09:00A-09:30A 4,236
15 ICARLY NICK Sat 12:00P-12:30P 4,108
16 WHITE COLLAR USA Tue 10:00P-11:01P 4,035
17 SPONGEBOB NICK Sat 06:30P-07:00P 3,873
18 THE OREILLY FACTOR FOXN Mon 08:00P-09:00P 3,867
19 THE OREILLY FACTOR FOXN Wed 08:00P-09:00P 3,764
20 ICARLY NICK Sat 12:30P-01:00P 3,762
21 FANBOY & CHUM CHUM NICK Sat 10:30A-11:00A 3,697
22 SPONGEBOB NICK Sat 06:00P-06:30P 3,608
23 JONAS DSNY Sun 08:30P-09:00P 3,602
24 ICARLY NICK Fri 08:00P-08:30P 3,575
25 ICARLY NICK Sat 07:00P-07:30P 3,547
Prime-time Average Viewers (Live+SD) Week of March 8-14, 2010
Network (000s)
DSNY 2,499
USA 2,483
FOXN 2,250
TBSC 1,925
TNT 1,683
HIST 1,674
NAN 1,623
ESPN 1,605
FAM 1,547
A&E 1,498
FX 1,329
HGTV 1,328
LIFE 1,292
TOON 1,282
TRU 1,232
FOOD 1,172
AMC 1,108
DISC 1,073
SYFY 1,072
TLC 1,045
SPK 1,039
CMDY 943
BRAV 882
MTV 799
HALL 798
Adults 18-49 Primetime Average (Live+SD)
Network (000s)
USA 1,100
TBSC 1,091
HIST 808
FX 716
TNT 705
ESPN 704
A&E 691
FAM 650
CMDY 599
TRU 589
DSNY 567
BRAV 562
FOOD 560
TLC 549
SPK 549
LIFE 528
DISC 513
HGTV 490
MTV 479
SYFY 458
EN 419
NAN 413
AMC 385
BET 362
FOXN 344
Total Day Average Viewers (Live+SD)
Network (000s)
NICK 2,146
DSNY 1,626
NAN 1,570
TNT 1,265
FOXN 1,263
ADSM 1,218
USA 1,190
TOON 1,047
TBSC 1,035
ESPN 891
A&E 883
HIST 817
TRU 803
LIFE 788
FOOD 728
HGTV 722
FX 695
FAM 688
SPK 687
DISC 658
AMC 601
NKJR 556
TVLD 547
CMDY 540
SYFY 508
Hannah Montana (7:30pm)
- 6.920 million viewers
- 3.9/7 HH
- 1.5/5 A18-49
- 6.0/23 T12-17
- 7.5/27 K2-11
Sonny With a Chance (8pm)
- 5.920 million viewers
- 3.4/6 HH
- 1.1/3 A18-49
- 5.4/19 T12-17
- 7.2/25 K2-11
From: Cynopsis Kids
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 8, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1117; K6-11 485; TWEENS 9-14 339
DISNEY CHANNEL: K2-11 813; K6-11 523; TWEENS 9-14 435
CARTOON NETWORK: K2-11 506; K6-11 267; TWEENS 9-14 203
DISNEY XD: K2-11 209; K6-11 131; TWEENS 9-14 99
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 9, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1066; K6-11 448; TWEENS 9-14 318
DISNEY CHANNEL: K2-11 842; K6-11 485; TWEENS 9-14 385
CARTOON NETWORK: K2-11 529; K6-11 280; TWEENS 9-14 203
DISNEY XD: K2-11 135; K6-11 94; TWEENS 9-14 65
Source: MTVN Research from Nielsen Media Research Data
Wednesday, March 8th is N/A
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1120; K6-11 483; TWEENS 9-14 328
DISNEY CHANNEL: K2-11 881; K6-11 527; TWEENS 9-14 406
CARTOON NETWORK: K2-11 524; K6-11 298; TWEENS 9-14 215
DISNEY XD: K2-11 145; K6-11 90; TWEENS 9-14 54
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1190; K6-11 567; TWEENS 9-14 445
DISNEY CHANNEL: K2-11 1052; K6-11 636; TWEENS 9-14 444
CARTOON NETWORK: K2-11 486; K6-11 299; TWEENS 9-14 216
DISNEY XD: K2-11 177; K6-11 114; TWEENS 9-14 76
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1546; K6-11 994; TWEENS 9-14 748
DISNEY CHANNEL: K2-11 1098; K6-11 708; TWEENS 9-14 522
CARTOON NETWORK: K2-11 624; K6-11 410; TWEENS 9-14 310
DISNEY XD: K2-11 262; K6-11 202; TWEENS 9-14 148
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1087; K6-11 685; TWEENS 9-14 509
DISNEY CHANNEL: K2-11 1192; K6-11 855; TWEENS 9-14 730
CARTOON NETWORK: K2-11 657; K6-11 425; TWEENS 9-14 264
DISNEY XD: K2-11 239; K6-11 191; TWEENS 9-14 115
Source: MTVN Research from Nielsen Media Research Data
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/8-3/14/10 :
Total Day (000) Primetime (000)
NICK°: 1179 DSNY*: 1367
DSNY*: 874 CARTOON: 759
CARTOON: 554 NAN**: 644
NAN**: 411 NICK JR: 509
NICK JR: 347 DXD: 182
ADSM**: 219 NICKTOONS: 115
DXD: 151 BET: 71
NICKTOONS: 73 ANIMAL PLANET: 63
BET: 47 MTV: 62
ANIMAL PLANET: 39 ESPN: 62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/8-3/14/10 :
Total Day (000) Primetime (000)
NICK°: 595 DSNY*: 1007
DSNY*: 575 NAN**: 509
CARTOON: 326 CARTOON: 474
NAN**: 306 DXD: 104
ADSM**: 128 NICK JR: 85
DXD: 103 NICKTOONS: 78
NICK JR: 54 BET: 47
NICKTOONS: 50 ANIMAL PLANET: 44
BET: 31 DISCOVERY: 44
ANIMAL PLANET: 25 ESPN: 43
MTV: 43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/8-3/14/10 :
Total Day (000) Primetime (000)
DSNY*: 474 DSNY*: 796
NICK°: 438 NAN**: 586
NAN**: 408 CARTOON: 312
CARTOON: 232 DXD: 105
ADSM**: 190 MTV: 101
DXD: 71 COMEDY: 95
MTV: 60 BET: 82
BET: 48 ESPN: 71
COMEDY: 46 DISCOVERY: 67
ESPN: 42 NICKTOONS: 53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/8-3/14/10 , 6a-6a:
K2-11 Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p) 3088
DSNY*: Sonny With a Chance (3/14; 8p) 2964
NICK: SpongeBob SquarePants (3/13; 9:30a) 2921
NICK: SpongeBob SquarePants (3/13; 11:30a) 2550
NICK: SpongeBob SquarePants (3/13; 11a) 2473
NICK: Penguins of Madagascar (3/13; 10a) 2420
NICK: SpongeBob SquarePants (3/13; 9a) 2384
NICK: iCarly (3/13; 12p) 2297
NICK: Fanboy & Chum Chum (3/13; 10:30a) 2259
DSNY*: Hannah Montana (3/14; 7p) 2126
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/8-3/14/10 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p) 2430
DSNY*: Sonny With a Chance (3/14; 8p) 2373
NICK: SpongeBob SquarePants (3/13; 9:30a) 1750
DSNY*: Hannah Montana (3/14; 7p) 1667
NICK: iCarly (3/12; 8p) 1559
NICK: SpongeBob SquarePants (3/13; 11:30a) 1508
NICK: Penguins of Madagascar (3/13; 10a) 1501
DSNY*: Jonas (3/14; 8:30p) 1490
NICK: SpongeBob SquarePants (3/13; 9a) 1478
NICK: SpongeBob SquarePants (3/13; 11a) 1445
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/8-3/14/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p) 2352
DSNY*: Sonny With a Chance (3/14; 8p) 2294
DSNY*: Hannah Montana (3/14; 7p) 1593
FOX: American Idol (3/9; 8-9:01p) 1465
DSNY*: Jonas (3/14; 8:30p) 1337
NICK: iCarly (3/12; 8p) 1311
NICK: iCarly (3/12; 7:30p) 1215
NICK: SpongeBob SquarePants (3/13; 9:30a) 1179
FOX: American Idol (3/11; 8-9:02p) 1174
DSNY*: Hannah Montana (3/14; 6:30p) 1172
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/8-3/14/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
DSNY*: Hannah Montana (3/14; 7:30p) 1471
DSNY*: Sonny With a Chance (3/14; 8p) 1330
FOX: American Idol (3/9; 8-9:01p) 1272
FOX: American Idol (3/10; 9-10:02p) 1062
FAM: Secret Life of the American Teen (3/8; 8-9p) 1023
FOX: American Idol (3/11; 8-9:02p) 1018
DSNY*: Hannah Montana (3/14; 7p) 914
FAM: Make It or Break It (3/8; 9-10p) 901
FOX: Family Guy (3/14; 8:59-9:30p) 794
DSNY*: Jonas (3/14; 8:30p) 783
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, March 13, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC* 0.8/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.8/4; That’s So Raven 0.8/3; That’s So Raven 0.9/4
CW (TheCW4Kids) 0.7/3 Avg. (7a-12p)
Winx Club 0.1/1; Winx Club 0.4/2; Dinosaur King 0.6/4; Dinosaur King 1.0/5; Yu-Gi-Oh 1.1/5; Sonic X 1.0/4; Teenage Mutant Ninja Turtles 0.8/3; Teenage Mutant Ninja Turtles 0.8/4; Teenage Mutant Ninja Turtles 0.7/3; Chaotic 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-12:30p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; 3-2-1 Penguins 0.3/1; Babar 0.4/2; Willa’s Wild Life 0.3/1
CBS* (CookieJarTV) 0.2/1 Avg. (9:30-11:30a)
Noonbory and the Super 7 0.1/0; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.4/2; Busytown Mysteries 0.3/1; Busytown Mysteries 0.1/0
* Note, NCAA basketball coverage pre-empted some ABC and CBS programming on 3/13/10.
Final K6-11 Ratings for Saturday, March 13, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 5.1/25 Avg. (7a-1p)
All Grown up 1.8/15; Jimmy Neutron 2.8/19; Fairly OddParents 3.8/22; Fairly OddParents 4.9/24; SpongeBob SquarePants 6.0/27; SpongeBob SquarePants 7.1/31; Penguins of Madagascar 6.1/26; Fanboy & Chum Chum 5.7/24; SpongeBob SquarePants 5.9/26; SpongeBob SquarePants 6.1/28; iCarly 5.6/27; iCarly 5.2/26
DISNEY CHANNEL 2.2/11 Avg. (7a-1:35p)
My Friends Tigger & Pooh 1.9/16; Chuggington 2.4/16; Special Agent Oso 2.0/11; Handy Manny 2.2/11; Mickey Mouse Clubhouse 2.2/10; Mickey Mouse Clubhouse 1.9/8; Imagination Movers 1.7/7; Handy Manny 2.0/8; Phineas and Ferb 2.4/11; Phineas and Ferb 3.0/14; Gotta Kick It Up (1×95) 2.0/10
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Pokemon: Diamond and Pearl Galactic Battle 1.7/15; Yu-Gi-Oh 5Ds 1.8/12; Ben 10: Alien Force 2.4/14; Star Wars: Clone Wars 1.7/8; Hot Wheels: Battle Force 1.9/9; Bakugan 1.8/8; Pokemon 1.4/6; Pokemon 1.3/6; Pokemon 1.2/6; Pokemon 1.2/6; Pokemon 1.4/7; Pokemon 1.4/7
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/4; Phineas and Ferb 0.8/6; Phineas and Ferb 1.4/8; Kick Buttowski 1.9/9; Jimmy Two Shoes Shorts (1×15) 1.2/5; Kid vs. Kat 1.2/5; Phineas and Ferb 1.4/6; Zeke and Luther 0.9/4; I’m in the Band 0.5/2; Suite Life on Deck 0.7/3; Zeke and Luther 0.8/4; I’m in the Band 0.8/4
