From: TVbytheNumbers.com
Top 25 cable shows for the week ending February 21, 2010:
Rank Shows NET DAY Time Viewers Live+SD (000)
1 W OLY PRIME MSNB Sun 07:45P-09:55P 8,221
2 W OLY PRIME POST MSNB Sun 09:55P-10:08P 6,477
3 WWE ENTERTAINMENT USA Mon 10:00P-11:06P 5,111
4 WWE ENTERTAINMENT USA Mon 09:00P-10:00P 4,807
5 KEEPING UP KARDASHIANS EN Sun 10:00P-10:30P 4,807
6 NCIS USA Mon 07:00P-08:00P 4,715
7 PENGUINS OF MADAGASCAR NAN Mon 08:00P-08:30P 4,599
8 HANNAH MONTANA DSNY Sun 08:00P-08:30P 4,495
9 SPONGEBOB NICK Mon 10:30A-11:00A 4,385
10 STARSTRUCK DSNY Mon 06:30P-08:00P 4,367
11 SPONGEBOB NICK Sat 11:30A-12:00P 4,312
12 SPONGEBOB NICK Mon 10:00A-10:30A 4,228
13 SPONGEBOB NICK Sat 09:30A-10:00A 4,185
14 NCIS USA Mon 06:00P-07:00P 4,152
15 BURN NOTICE USA Thu 10:00P-11:00P 4,117
16 PAWN STARS HIST Mon 10:30P-11:00P 4,107
17 SPONGEBOB NICK Sat 11:00A-11:30A 4,054
18 NCIS USA Wed 08:00P-09:00P 4,047
19 NCIS USA Sat 10:00P-11:00P 3,995
20 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 3,950
21 SPONGEBOB NICK Sat 09:00A-09:30A 3,906
22 PAWN STARS HIST Mon 10:00P-10:30P 3,891
23 NCIS USA Wed 07:00P-08:00P 3,882
24 ICARLY NICK Mon 05:00P-05:30P 3,790
25 SPONGEBOB NICK Mon 05:30P-06:00P 3,788
From: TVbytheNumbers.com
Network (000s)
Prime-time Average Viewers (Live+SD)
USA 2,756
DSNY 2,288
TNT 1,971
FOXN 1,869
NAN 1,859
TBSC 1,541
MSNB 1,488
HIST 1,457
A&E 1,436
ESPN 1,364
TOON 1,304
FX 1,293
FAM 1,268
TRU 1,215
HGTV 1,009
SYFY 1,001
EN 972
AMC 954
DISC 949
SPK 931
TLC 931
LIFE 909
CNBC 897
FOOD 875
CMDY 857
Adults 18-49 Primetime Average (Live+SD)
USA 1,116
TBSC 936
TNT 925
FX 738
HIST 718
A&E 692
EN 655
MSNB 645
ESPN 645
TRU 604
FAM 572
CMDY 539
TLC 518
SPK 508
MTV 506
NAN 484
DISC 481
DSNY 469
SYFY 446
FOOD 446
CNBC 410
LIFE 401
BET 389
AMC 378
BRAV 367
Total Day Average Viewers (Live+SD)
NICK 2,371
DSNY 1,666
NAN 1,650
USA 1,467
TNT 1,328
FOXN 1,212
ADSM 1,207
TOON 1,139
TBSC 901
A&E 851
TRU 809
HIST 783
ESPN 747
FX 729
LIFE 680
HGTV 675
DISC 663
SPK 653
FOOD 627
FAM 618
CNBC 606
AMC 573
NKJR 562
CMDY 561
MSNB 544
From: Cynopsis Kids
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/15-2/21/10 :
Total Day (000) Primetime (000)
NICK°: 1345 DSNY*: 1267
DSNY*: 908 NAN**: 783
CARTOON: 612 CARTOON: 773
NAN**: 453 NICK JR: 500
NICK JR: 367 DXD: 186
ADSM**: 207 NICKTOONS: 125
DXD: 174 MTV: 81
NICKTOONS: 86 BET: 79
BET: 49 ESPN: 73
MTV: 43 TLC: 67
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/15-2/21/10 :
Total Day (000) Primetime (000)
NICK°: 706 DSNY*: 980
DSNY*: 606 NAN**: 585
CARTOON: 384 CARTOON: 508
NAN**: 343 DXD: 116
ADSM**: 121 NICK JR: 90
DXD: 109 NICKTOONS: 78
NICK JR: 66 BET: 50
NICKTOONS: 59 MTV: 47
BET: 33 ESPN: 46
TLC: 27 TLC: 42
DISCOVERY: 42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/15-2/21/10 :
Total Day (000) Primetime (000)
DSNY*: 533 DSNY*: 854
NICK°: 489 NAN**: 642
NAN**: 447 CARTOON: 358
CARTOON: 268 MTV: 112
ADSM**: 191 DXD: 88
DXD: 75 BET: 84
MTV: 71 COMEDY: 67
BET: 58 ESPN: 66
ESPN: 42 TLC: 52
COMEDY: 36 DISCOVERY: 51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 15, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1617; K6-11 963; TWEENS 9-14 598
DISNEY CHANNEL: K2-11 1128; K6-11 787; TWEENS 9-14 692
CARTOON NETWORK: K2-11 623; K6-11 429; TWEENS 9-14 336
DISNEY XD: K2-11 275; K6-11 184; TWEENS 9-14 119
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 16, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1283; K6-11 566; TWEENS 9-14 389
DISNEY CHANNEL: K2-11 985; K6-11 579; TWEENS 9-14 434
CARTOON NETWORK: K2-11 536; K6-11 335; TWEENS 9-14 216
DISNEY XD: K2-11 211; K6-11 127; TWEENS 9-14 80
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1174; K6-11 488; TWEENS 9-14 335
DISNEY CHANNEL: K2-11 975; K6-11 586; TWEENS 9-14 503
CARTOON NETWORK: K2-11 564; K6-11 323; TWEENS 9-14 214
DISNEY XD: K2-11 224; K6-11 126; TWEENS 9-14 100
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1146; K6-11 463; TWEENS 9-14 309
DISNEY CHANNEL: K2-11 790; K6-11 491; TWEENS 9-14 388
CARTOON NETWORK: K2-11 598; K6-11 354; TWEENS 9-14 229
DISNEY XD: K2-11 205; K6-11 128; TWEENS 9-14 85
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1270; K6-11 582; TWEENS 9-14 420
DISNEY CHANNEL: K2-11 851; K6-11 548; TWEENS 9-14 471
CARTOON NETWORK: K2-11 609; K6-11 358; TWEENS 9-14 245
DISNEY XD: K2-11 240; K6-11 142; TWEENS 9-14 90
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1532; K6-11 996; TWEENS 9-14 679
DISNEY CHANNEL: K2-11 1179; K6-11 747; TWEENS 9-14 557
CARTOON NETWORK: K2-11 620; K6-11 417; TWEENS 9-14 310
DISNEY XD: K2-11 221; K6-11 157; TWEENS 9-14 105
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1370; K6-11 846; TWEENS 9-14 661
DISNEY CHANNEL: K2-11 1227; K6-11 845; TWEENS 9-14 717
CARTOON NETWORK: K2-11 732; K6-11 471; TWEENS 9-14 325
DISNEY XD: K2-11 163; K6-11 111; TWEENS 9-14 68
Source: MTVN Research from Nielsen Media Research Data
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/15-2/21/10 , 6a-6a:
K2-11 Total Delivery (000)
NAN: Penguins of Madagascar (2/15; 8p) 2942
NICK: SpongeBob SquarePants (2/15; 10:30a) 2656
NICK: SpongeBob SquarePants (2/15; 10a) 2510
NICK: SpongeBob SquarePants (2/20; 11:30a) 2411
NICK: SpongeBob SquarePants (2/15; 5:30p) 2329
NICK: SpongeBob SquarePants (2/20; 9:30a) 2312
NICK: Fanboy & Chum Chum (2/15; 7:30p) 2285
NICK: SpongeBob SquarePants (2/20; 11a) 2271
NICK: Penguins of Madagascar (2/15; 11a) 2254
NICK: SpongeBob SquarePants (2/15; 7p) 2234
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/15-2/21/10 , 6a-6a:
K6-11 Total Delivery (000)
NAN: Penguins of Madagascar (2/15; 8p) 2120
DSNY*: Hannah Montana (2/21; 8p) 1808
DSNY*: Starstruck (2/15; 6:30-8p) 1706
NICK: iCarly (2/15; 5p) 1583
DSNY*: Hannah Montana (2/21; 8:30p) 1575
NICK: SpongeBob SquarePants (2/15; 5:30p) 1500
NICK: SpongeBob SquarePants (2/20; 9a) 1468
NICK: iCarly (2/19; 8p) 1457
NICK: Fanboy & Chum Chum (2/15; 7:30p) 1447
NICK: SpongeBob SquarePants (2/20; 9:30a) 1442
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/15-2/21/10 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana (2/21; 8p) 1748
DSNY*: Starstruck (2/15; 6:30-8p) 1728
FOX: American Idol (2/16; 8-10p) 1629
DSNY*: Hannah Montana (2/21; 8:30p) 1447
DSNY*: Starstruck (2/19; 8-9:30p) 1353
NAN: Penguins of Madagascar (2/15; 8p) 1321
FOX: American Idol (2/17; 9-10p) 1227
DSNY*: Hannah Montana (2/21; 7:30p) 1218
DSNY*: Suite Life on Deck (2/20; 9:30p) 1181
DSNY*: Suite Life on Deck (2/15; 8:30p) 1180
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/15-2/21/10 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (2/16; 8-10p) 1625
NBC: Winter Olympics (2/17; 8-11:17p) 1214
FOX: American Idol (2/17; 9-10p) 1208
DSNY*: Starstruck (2/15; 6:30-8p) 1110
FAM: Secret Life of the American Teen (2/15; 8-9p) 1103
DSNY*: Hannah Montana (2/21; 8p) 1054
NBC: Winter Olympics (2/15; 8-11:16p) 1031
NBC: Winter Olympics (2/20; 8:30-11:25p) 936
NBC: Winter Olympics (2/18; 8-11:31p) 843
DSNY*: Hannah Montana (2/21; 8:30p) 833
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, February 20, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.6/5; Dinosaur King 0.9/5; Dinosaur King 1.1/6; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh 0.9/4; Sonic X 1.1/5; Sonic X 1.0/5; Teenage Mutant Ninja Turtles 0.7/3; Chaotic 0.5/2
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.9/4; That’s So Raven 0.8/4; That’s So Raven 0.9/4; Hannah Montana 1.0/4; Suite Life of Zack & Cody 1.1/5; Mighty Morphin’ Power Rangers 0.4/2; Mighty Morphin’ Power Rangers 0.5/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; 3-2-1 Penguins 0.2/1; Babar 0.1/0; Willa’s Wild Life 0.3/1; Jane and the Dragon 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-1p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.3/2; Busytown Mysteries 0.1/0; Noonbory and the Super 7 0.1/1; Sabrina: Animated Series 0.4/2
Final K6-11 Ratings for Saturday, February 20, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/24 Avg. (7a-1p)
All Grown Up 1.3/13; Jimmy Neutron 2.4/19; Fairly OddParents 3.6/22; Fairly OddParents 4.8/24; SpongeBob SquarePants 6.0/26; SpongeBob SquarePants 5.9/26; Penguins of Madagascar 5.8/25; Fanboy & Chum Chum 5.3/24; SpongeBob SquarePants 5.6/26; SpongeBob SquarePants 5.6/27; iCarly 5.1/25; iCarly 4.7/24
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl Galactic battle 1.3/13; Yu-Gi-Oh! 5Ds 1.2/9; Ben 10: Alien Force 1.6/10; Star Wars: Clone Wars 2.0/10; Hot Wheels: Battle Force 2.0/9; Johnny Test 2.7/12; Grim Adventures of Billy & Mandy 1.8/8; Grim Adventures of Billy & Mandy 1.9/9; Chowder 2.0/9; Chowder 1.7/8; Garfield Show 1.9/9; Garfield Show 2.1/11
DISNEY CHANNEL 2.2/11 Avg. (7a-1p)
Mickey Mouse Clubhouse 1.8/18; Mickey Mouse Clubhouse 1.9/14; Mickey Mouse Clubhouse 1.8/11; Mickey Mouse Clubhouse 2.1/10; Mickey Mouse Clubhouse 2.4/11; Mickey Mouse Clubhouse 2.2/10; Imagination Movers 2.4/10; Handy many 1.8/8; Phineas and Ferb 2.6/12; Phineas and Ferb 2.9/14; Pocahontas (1×95) 2.1/11
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/6; Phineas and Ferb 1.1/8; Phineas and Ferb 1.7/10; Kick Buttowski 1.8/9; Pixar Short Films (120 minutes) 1.7/7; Kick Buttowski 1.3/6; Kick Buttowski 1.0/5; Shreducation 0.2/1; Shreducation 0.0/0
