Scoring its highest total-day ratings with kids 2-11 and total viewers in four years, Nickelodeon has completed First Quarter 2002 as basic cable’s number-one network on a 24-hour basis–extending its household reign at the top spot to 26 consecutive quarters. For 1Q ’02 with kids 2-11 in total day, Nick averaged a 3.1/21 rating and share (986,000 average kid viewers)—increases of +3% in rating and +7% in delivery over last year’s like time period. The network’s 24-hour average of 1.8 million total viewers for 1Q ’02 marks an +11% lift over like time period last year.
Monthly Archive: April 2002
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