Cartoon Network Ratings Highlights for 2Q 1999

via Cartoon Network press release:

Cartoon Network’s Second Quarter Performance Sets Records on All Programming Fronts

Strong performances from original, acquired and library programs helped Cartoon Network finish the second quarter of 1999 tied (with TBS Superstation) as the second highest-rated ad-supported basic cable network, with a 1.1 total day household rating-the best second quarter household rating in network history. Cartoon Network also boasted the highest total day household net delivery gal n among all ad-supported cable networks (+135,000), while posting network delivery records in total day (611,000 up 28 percent), kids 2-11 (456,000 up 33 percent) and kids 6-11 (222,000 up 47 percent). The network’s 1.6 kids 6-11 total day rating was also a quarterly record. In prime time, the network set second quarter records in both ratings and delivery in households (1.6/922,000), kids 2-11 (3.4/777,000) and kids 6-11 (2.8/388,000).

Cartoon Network’s newest original half-hour series, I Am Weasel, debuted on June 10 at 8 p.m., posting ratings of 1. 8 in households, 4.4 with kids 2-11 and 4.6 with kids 6-11, up 50 percent, 91 percent and 229 percent, respectively, over the same time period in 1998.

Also in second quarter, Ed, Edd n Eddy garnered its highest-ever ratings and delivery in households (2.2/1,268,000) on June 6, and with kids 6-11 (4.9/690,000) on June 27.

Johnny Bravo posted its highest-ever delivery (1,330,000 households, 1,324,000 kids 2-11, 758,000 kids 6-11) on June 6.

Among acquired programs, Cartoon Network’s six-hour marathon of The Land Before Time movie series was the highest-rated programming marathon in network history, averaging ratings of 2.1 in households, 4.9 with kids 2-11 and 4.0 with kids 6-11, from 12-6 p.m. on April 11.

Cartoon Network’s classic characters proved their timelessness in Second Quarter 1999, with the network’s annual “June Bugs” marathon drawing 21 million different viewers during its 48 hours. Ratings were up from the previous year’s marathon by 14 percent in households, 16 percent with kids 2-11 and 20 percent with kids 6-11. In addition, “June Bugs” catapulted the 9 p.m. telecast of ToonHeads on June 6 to a 2.9 household rating-the highest-rated Cartoon Network program year-to-date and 12″ highest-rated program in ad-supported cable for the week ending June 6.

Other classic cartoon series to land in cable’s weekly top 50 programs during second quarter include The Flintstones (26t’ for the week ending May 30) and Tom & Jerry (20″ for the week ending June 6 and 32 d for the week ending June 13).

Cartoon Network, currently seen in 57.4 million U.S. homes, is Turner Broadcasting System, Inc.’s 24-hour, adsupported cable service offering the best in animated entertainment. Drawing from the world’s largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Ed, Edd n Eddy, Johnny Bravo, Cow and Chicken, Dexter’s Laboratory and Cartoon Cartoon. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable’s highest-rated networks. Cartoon Network’s website is located at http://CartoonNetwork.com.Source: TBS, Inc. research from Nielsen Media Research

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